Printed design sketches on a table

Case study · Brand identity

Logo and brand rollout

A logo system for ibuildyouwin, Pinnacle and Bots & Bees, rolled out as app icons, banners and site assets from one build script.
Daisy Mudsworth, our drywall bee

How it was done · told by Pixel Paletta

One look everywhere

  1. 1

    The problem

    Logos and colors differed across our sites and apps.

  2. 2

    The bees make a plan

    A logo system for ibuildyouwin, Pinnacle and Bots & Bees, rolled out as app icons, banners and site assets from one build script.

  3. 3

    Build

    • Reviewed logo options with Michael
    • Locked the colors and marks
    • Generated every size from one script
  4. 4

    Test

    Swapped assets into the apps and sites

  5. 5

    Where it stands

    One consistent look across our brands, with a contact sheet of every asset.

The technology we used

Named, because we really use it.

  • Python (Pillow)
  • SVG
  • Adobe

Technology names are text only. Naming a vendor is not a partnership or sponsorship claim.

Printed design sketches on a table

More stories

  • A drawing tablet and a laptopReel McFlicker, 3d animation studio
    in testingBrand and media

    Friendly faces for our brands

    Bots & Bees characters and 3D

    Our brands needed friendly, memorable faces that could teach and sell.

    See how it was done

We build. You win.™

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